Kellogg’s Accessible Cereal Boxes – Smart Digital Signage for All

Last updated on August 15, 2021

RNIB: “On July 1st, 2021, Kellogg’s announced that it is rolling out a ground-breaking solution to accessible packaging across its entire range of cereals.”

Read RNIB’s full article here: Kellogg’s: a game changer in accessible packaging and view Kellogg’s video on YouTube below.

Try it! Scan the NaviLens tag shown below on the Kellogg’s Coco Pops package.
1. With NaviLens you’ll hear product and nutritional information. Play clip below.
2. With NaviLens GO you’ll see the same information. Shown in the animated image below.

English audio (Fast) : First part of information about Kellogg’s Coco Pops cereal spoken by NaviLens.

English audio (slow): First part of information about Kellogg’s Coco Pops cereal spoken by NaviLens.

Kellogg’s Coco Pops package showing NaviLens tag NaviLens GO display of Coco Pops information

This announcement follows a previous announcement on World Sight Day by the RNIB:
“RNIB partners with Kellogg’s to trial accessible packaging” on October 8, 2020